Your OTT/CTV + Omnichannel digital strategy partner

Dedicated to delivering the best OTT/CTV campaigns with the perfect balance of precision and scale

 

WHY Strategus?

 

Ensuring you deliver the right message to the right audience. Every time.

Proven-experience

PROVEN EXPERIENCE

Proven Experience

Having run programmatic CTV campaigns longer than anyone, we've crafted a tried-and-true equation that ensures campaign success. Though this is arguably the most complex digital advertising medium out there, we have been able to distill the process down to a tried and true method that is a balance of products, process and action that lead to the most sophisticated Connected Televisions Campaigns in the business.

EXPLORE CASE STUDIES

Solutions-Dedicated-Data

DEDICATED TO DATA

Dedicated to Data

Strategus integrates with over 180 data and tech partners, providing precision targeted campaigns at scale. Our unparalleled attribution suite of measurement tools and our dynamic reporting dashboard provide the campaign insights you deserve. 

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Solutions-Premium-Inventory

CURATED PREMIUM INVENTORY

CURATED PREMIUM INVENTORY

Our access to inventory is unmatched. We have curated over 843 premium private marketplace Deal IDs. Our targeting abilities are extensive and we have plenty of flexibility for customization.

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INNOVATION    |    Hypertargeting    |    PROGRAMMATIC    |    PREMIUM INVENTORY PLACEMENT    |    ENCORE OMNICHANNEL    |    REPORTING    |    ATTRIBUTION SUITE    |    BRAND SAFETY

Innovation Launch Pad

 

Strategus holds the front line of innovation with Strategus Labs. Our team of mad campaign scientists are dedicated to creating the future of programmatic OTT/CTV advertising. Strategus Labs is the proving ground we use to research, test, aggregate, and optimize multiple targeting and attribution data solutions and bring them to life.

So, what exactly does our laboratory look like?

 

EXPLORE STRATEGUS LABS

 

 

Hypertargeting At Scale

Strategus goes beyond the standard location, household income, and age targeting, we can narrow your audience all the way down to dietary restrictions, shopping habits, preferred device, and so much more by using one or more of our proven, fully customizable hypertargeting capabilities:

How do we do it?

Aimplify is our secret equation that strikes the perfect balance between the most precise audience targeting (AIM) and campaign scalability (AMPLIFY). Enjoy the most sophisticated targeting and forecasting available for your campaigns.

 

DISCOVER AIMPLIFY

Strategus Aimplify
 

Programmatic OTT & CTV Advertising

 

Custom, Premium, Programmatic

The backbone of modern ad delivery, programmatic is truly an excellent tool when done properly. It enables us to take the best of the private marketplace inventory and layer on top premium and diverse targeting methods to reach the desired audience. This is all done within our own clearinghouse, ensuring that campaigns are run with greater precision and not beholden to third parties.

Programmatic allows us to customize targeting, inventory mix, attribution and reporting solutions to ensure your campaign is run with the greatest degree of accuracy.

Programatic

Why Is Programmatic OTT/CTV Better?

Control

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Most OTT programmatic inventory is not able to be fast-forwarded. Unlike television programming replayed on a DVR with the skip feature activated, programmatic OTT advertising plays pre-roll and mid-roll. Since this viewer rate is exponentially higher than traditional television advertising, OTT requires less exposure to increase brand lift and achieve the desired results.

 

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Private Marketplace Deal IDs

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Strategus’ access to private marketplace Deal IDs allows us to provide:

  • Brand Safety
  • Placement on content you know and recognize
  • Transparency and trackability
  • Exclusive access to live tentpole content like live sports & events

 

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Audience Centric

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Programmatic affords the ability to become audience centric, rather than content-assumptive.

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Premium Inventory Placement

Strategus has curated a vast library of brand-safe private marketplace inventory across 843 individual Deal IDs.

We believe that there is a fundamental difference between an impression served on the CTV — or largest screen in the house, versus one served to your customer on any other device. That’s why we ensure that we can guarantee that when you run an OTT/CTV campaign with us, It will 100% run on the largest screen in the house (CTV) within long form content (22 minutes or longer) that is professionally produced, not user generated.

Premium-Inventory
 

Encore Omnichannel

Bridge the gap between CTV advertising and the subsequent re-targeting that happens on another connected device with Encore Omnichannel. This trackable technology only re-targets those who fully engage with a CTV ad, avoiding irrelevant ads, and providing a more holistic and focused user experience.

 

DISCOVER ENCORE OMNICHANNEL

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Reporting

24/7 Accessible Dashboard
 
Real-time Reporting

ROI Tracking

Customized to Your KPI’s

Can Be White-Labeled
 
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Attribution Suite

Connect an audience-targeted message in OTT/CTV to buyer behavior. Attribution shouldn't be a one-size fits all approach. Choose from 9 customized attribution solutions to drive measurability and answer the question, "Who saw your ad and what action did they take?"

 

EXPLORE THE ATTRIBUTION SUITE

 

 

Brand Safety

How can I trust that my brand will be advertised on credible, brand-safe OTT content?

 

 

Case Studies

See It For Yourself

Want to optimize your media plan performance?