Resources

This is where we go to do our research so that we stay on top of the most powerful digital tools for target audience delivery, online lead generation and conversion optimization. Anything that isn’t too Top Secret will find its way onto our blog and into case studies and white papers.

Case Studies    |    guides    |    BLOG    |    Press releases

Case Studies

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Guides

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Blog

9 min read

The Complete Handbook for Frequency in Advertising

Reach and frequency — two words every advertiser has heard, and likely overheard, throughout their career. And still,...

10 min read

The All-In-One Guide to Programmatic Ad Buying

In addition to the aforementioned downfalls, though, this process also limited reach as many media buyers interacted...

6 min read

4 Reasons to Implement Linear TV Extension

You have certain goals to hit with every linear TV ad campaign you launch. But because this advertising channel has...

6 min read

How Does LTVE Optimize Reach for Advertisers

Both OTT/CTV television and traditional linear broadcasting are useful for marketers who want to target their...

6 min read

CTV Measurement: The Secret to Tracking Brand Lift Effectiveness

Tracking brand lift gives you more insight into how well your video ads resonate with your audience and drive them...

6 min read

ROAS, CTV, and Attribution Tracking: How's it All Connected?

No matter what your budget is, it's more limited than you'd like. And that means it's important to deliver video ads...

6 min read

How Automated Content Recognition Helps Optimize Your Targeting

As a marketing leader, you know the big picture goals for your marketing campaigns every quarter. But translating...

6 min read

Linear TV Extension (LTVE) - What It Is and When to Use It

Consumer attention continues to fragment across different types of media, with OTT/CTV viewership gaining the most...

6 min read

Using White Label OTT/CTV Advertising to Generate Brand Lift

If you’re looking to improve the success of your marketing objectives and make your brand more known, using white label...

6 min read

What is Pre Roll Video and How Can It Lift My Brand?

If one of your biggest concerns is generating brand lift in a way that improves overall ROI, then pre-roll video is...

7 min read

Effective Ad Frequency: A Century's Worth of Growth

Sticking to tried and true methods is risky in today’s marketing environment. New technologies are invalidating...

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Press Releases

1 min read

Denver Sales Pro Dillon Joins Strategus

Strategus Staffs Up for Hyper Growth

Strategus, the ad-tech industry’s first programmatic CTV/OTT managed services...

2 min read

Comcast’s Todd Porch Appointed President at Strategus

Denver CTV/OTT Ad-Tech Leader Builds “People First” Executive Team

DENVER – April 20, 2021 – Strategus, the...

1 min read

The Democratization Of Connected TV Advertising Through Programmatic CTV/OTT

Joel Cox, Strategus’ Co-Founder and Executive Vice President, strategy and innovation had his recent piece, “The...

2 min read

STRATEGUS NAMED TO DENVER BUSINESS JOURNAL FAST 50

Hyper-Growth Ad-tech Platform Continues to Disrupt Programmatic OTT/CTV

DENVER – September 25, 2020 – The Denver...

2 min read

FAST-GROWING STRATEGUS MAKES INC. 5000 THREE YEARS RUNNING

After Producing First Programmatic Campaign in 2015, Ad-Tech Leader Accelerates as Pandemic Disrupts TV Viewer Behavior

2 min read

WASHINGTON HUSKIES ADOPT STRATEGUS PROGRAMMATIC CAMPAIGNS

With OTT Advertising, College Ticket Sales May Never be the Same

DENVER – January 28, 2020 – After a year of successful...

2 min read

ADVERTISING REPORTING COMES OF AGE

Strategus Labs Aggregates First Full-Strength OTT/CTV Attribution Suite

DENVER – January 23, 2020 – Ad-tech managed...

2 min read

STRATEGUS CO-FOUNDER JOEL COX ACCEPTED INTO FORBES BUSINESS COUNCIL

DENVER – November 6, 2019 – Strategus Co-Founder and SVP of Strategy and Innovation Joel Cox has been accepted into the...

2 min read

BIG DATA AD-TECH POWERS THE INC. 5000

At the End of the Decade, Startups Like Strategus Are Poised for the “Soaring ‘20s”

DENVER – September 18, 2019 –...

3 min read

For Two Consecutive Years, Strategus Appears on the Inc 5000

Inc. magazine today revealed that Strategus is No. 2217 on its annual Inc. 5000 list, the most prestigious ranking of...

1 min read

Strategus Wins Prestigious Gold Nationals Award for Digital Marketing Campaign!

ENGLEWOOD, COLORADO, Oct 28, 2017 — Strategus, a Colorado-based, data-driven advertising company, won a top honor for...

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