Strategus Blog

The Complete Handbook for Frequency in Advertising

Reach and frequency — two words every advertiser has heard, and likely overheard, throughout their career. And still, there is likely some fundamental misunderstanding about what reach and frequency in advertising actually mean.

The All-In-One Guide to Programmatic Ad Buying

In addition to the aforementioned downfalls, though, this process also limited reach as many...

4 Reasons to Implement Linear TV Extension

You have certain goals to hit with every linear TV ad campaign you launch. But because this...

How Does LTVE Optimize Reach for Advertisers

Both OTT/CTV television and traditional linear broadcasting are useful for marketers who want...

CTV Measurement: The Secret to Tracking Brand Lift Effectiveness

Tracking brand lift gives you more insight into how well your video ads resonate with your...

ROAS, CTV, and Attribution Tracking: How's it All Connected?

No matter what your budget is, it's more limited than you'd like. And that means it's...

How Automated Content Recognition Helps Optimize Your Targeting

As a marketing leader, you know the big picture goals for your marketing campaigns every...

Linear TV Extension (LTVE) - What It Is and When to Use It

Consumer attention continues to fragment across different types of media, with OTT/CTV...

Using White Label OTT/CTV Advertising to Generate Brand Lift

If you’re looking to improve the success of your marketing objectives and make your brand more...